Welcome to my second post of Blogger Bytes, the series I’m doing about the practical and business aspects of being a professional blogger.
Since my first post was all about ways to make money while blogging, I thought it made sense to have this post be about how to get sponsored content.
The whole idea of sponsored content has really taken off in the last year, and it’s been a huge boost to my revenue stream, especially as the old model of using clicks to generate advertising revenue has diminished over the past 3 years or so.
The three main ways that I get sponsored content as of right now are:
- Working directly with a company
- Using an agency
- Working through a PR rep
Working directly with a company. This method means that there is no middleman involved and I’m working one-on-one with a brand manager, social media manager, or someone who is employed directly by the company I’ll be promoting.
An example of this is my relationship with NOW Foods and a post I did on my Spring Natural Beauty Picks. My relationship with my contact happened organically in that she came across my blog and thought I would be a good fit to write about the company’s products. We wrote back and forth a few times over e-mail to discuss ideas, and then a trusting business relationship formed.
Not to get all lovey-dovey, but this is a great type of sponsored content when there is a positive relationship where each side respects each other. It also makes it much easier to write authentic content.
(BTW, if you’re interested, in a future post I’ll write about when a relationship goes awry because that has happened to me, too).
In this case, I have signed a contract with an agency that works to develop sponsored opportunities for a group of bloggers. I might be part of a handful of influencers who get selected by a company for a particular campaign. Usually, my general rate is set ahead of time so there isn’t a lot of negotiation happening on my end when I’m offered the opportunity to participate.
This type of sponsored content saves me time from having to go out and develop the relationships. Also, the terms of the post are very clearly spelled out with a specific deadline and deliverables, such as how many times to post on social media. There is the final added benefit of not having to worry about invoicing or getting paid on time as the agency takes care of all of that.
The last method I’m using to get sponsored content is working with a public relations agency. This experience is a blend of the first two because there is often a personal connection made with the agent, but it is still a 3rd party relationship and there is usually some negotiation involved.
A post I did through a PR agency was for the Belicious real food pouches. I like working with PR agents because I get exposed to a lot of smaller brands or start-up companies that generally have innovative products. Through my career, I’ve managed to get on a lot of lists for PR companies so I get up to 10-15 press releases a day.
I hope this little tutorial helps; please feel free to leave a comment with other topics related to blogging that you’d like me to cover. Or, you can e-mail me directly: carrieATcarrieonlivingDOTcom.
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